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Showing posts from November, 2017

It's all about the service... Gaining & Retaining Clients

Retaining and gaining customers has become increasingly challenging.  As customers we have abundant choice and it is so easy to comparative shop. We talk about great service We talk about the extra mile We talk about the attitude We talk about customer perception We talk about customer expectation We talk about meeting customer needs We talk about the tangible vs intangible We talk about the client experience So what makes a customer feel that they have received outstanding service?   What makes it a soft skill, rather than a science, is that we are all so different and people in services and sales need to read each situation and act accordingly. In a restaurant, if my chair is constantly bumped by the waitrons going past, no matter how great the food, my perception is negative.  My family don’t even notice the bumps.. A few years ago, I was lucky enough to visit Greece and Turkey. In Istanbul, we were wandering around one of the many fantastic street marke